Apart from promoting the film, as true patrons of music, we wanted to underline the effort made by the composers, lyricists and singers. That way, a song gets a life of its own which has not happened too often with film songs lately. Bhushan Kumar and I decided to create an independent music video for it and release it individually. So this time, it just so happened that we had a great track on our hands but we could not include it in the film’s narrative. I’ve done it on so many occasions in the past for my films. In between the blazing guns and action sequences, Lut Gaye couldn’t fit in the narrative, thus the song was promoted as a single and look how well it has been accepted by the audience.”Įlaborating on the method deployed for promoting the film, director Sanjay Gupta says, “Back in the day, we would create a separate music video for the songs we would not include in the film, although the tracks were fantastic to say the least.
Even though it was originally a part of the film, we went ahead and released the song to build curiosity behind Emraan’s character. TIMESOFINDIA.COM / Mar 17, 2021, 14:02 IST Romantic ballad ‘Lut Gaye’ is a prequel to Emraan Hashmi’s unrequited love story from his upcoming gangster drama ‘Mumbai Saga’. Lut Gaye has received a lot of love for its melody and the video.
Talking about the story behind Lut Gaye, producer Bhushan Kumar (T-Series) says, “Sanjay and I have always been on the same page and we believe in giving the music of a film a space of its own to bloom and to grow on people. The makers, director Sanjay Gupta and producer Bhushan Kumar, decided to take the route that films took for promotions in the late 1990s-early 2000s. The song, which is actually a part of Mumbai Saga’s original soundtrack, was released by the makers as a single even before releasing any asset or trailer of the high octane action film.
The romantic ballad which will be attached at the beginning of the main film is composed by Tanishk Bagchi, sung by Jubin Nautiyal and written by Manoj Muntashir, and song directed by Radhika Rao and Vinay Sapru.
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